Armen helped create and design the HiEQ Teacher Workbooks and Student Journals. He also provides consulting in marketing and advertising. With 20 years’ advertising agency experience, Armen has worked on campaigns in the advertising & marketing field for over 20 years, which includes creating award winning campaigns for brands like Lexus, Disney, ESPN, Sony Pictures and many others. Armen has been running his design and marketing agency since 2004. As owner and creative director, he has skilled designers, web developers, writers and video/photography production team to create and manage all types of brands. Over the years, he’s donated design and marketing services to non-profits like City of Hope, Children’s Hospital and March of Dimes. And in the last couple of years, Armen has shifted his focus to supporting youth education and committed to supporting youth in discovering their inner strength, compassion, and the power of positive thinking. He is dedicated to spreading awareness of the power of SEL through online marketing. He helped design the curriculum books as well as online and offline marketing materials to utilize on social media and live events.

Armen is a passionate filmmaker using his talents to empower youth through story-telling, and hopes to create compelling documentaries to further the SEL movement.